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[scribd id=119294431 key=key-10kmlgj6x1yefu4eo2cy mode=scroll] A new study by NAR and Google reports that online real estate searches  on Google.com rose 253% over the past four years. Not only that, but buyers use various online tools and sites in different phases of the home searching process. This report provides an in-depth look into the digital media world and how it plays into the lives of those searching for new homes. It's no secret that Zillow.com is one of the top real estate sites for news, property listings and up-to-date reports. But according to this report, Google seems to play a larger role than expected. Online reviews, gender driven marketing, demographically targeted search engine algorithms, such as the implementation of "local" search terms--all play an enormous role in the consumers home searching process. Also, what's fascinating (but not really surprising) is that 36% of new home shoppers use their smart phones while watching TV. That means that the television, as well, as the smart phone, are both working on competing with one another on providing you with more information. The average home shopper is more connected than ever, so keep that in mind when marketing your property.

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Jim DeRentis
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